Ask ChatGPT or Perplexity who can help a company with AI governance in your country. Then look for your own name in the answer. Most of us are not there.
The usual explanation is that we do not post often enough, or that the website needs better SEO. That is not it. The reason is duller and more mechanical.
The place where you keep your professional identity is LinkedIn, and LinkedIn blocks most crawlers. The assistant answering that question usually cannot read your profile at all. Your own site may be readable, but it tends to say "advisory services" rather than "this person, these practice areas, these industries, these languages, these links."
So the machine does what machines do. It guesses, and it names somebody else. That is a piece of work you will never hear about.
This is not a marketing failure on your part. The question moved. Being findable used to mean being findable by a person typing your name into a search box. A growing share of it is now a machine assembling an answer for someone who has never heard of you.
Which needs a different kind of page. Open, structured, and about a person rather than a company.
That is what I built at aibusiness.vc/experts. An open register of AI experts, individuals, one profile each. It started with AI governance, because that was the gap I kept walking into, and it now covers the whole craft: building AI, putting it into a business, and governing, testing, auditing and securing it.
Every profile carries schema.org Person data: name, practice areas, industries, languages, and the links you choose to publish. No login wall in front of any of it.
It is free, and it is new. If you do this work, put yourself in it.