Best Sales & CRM AI Tools
13 sales & crm tools reviewed with honest pricing, features, and use cases.
| Tool | Pricing | Best For | Key Feature | Affiliate |
|---|---|---|---|---|
| Apollo.io | Freemium ($49/mo) | Sales teams, SDRs, account executives | 275M+ contact database with AI-powered lead scoring and automated sequences | — |
| Gong | Custom pricing | Sales leaders, revenue teams | AI analysis of sales calls revealing winning patterns and deal risk signals | — |
| Clari | Custom pricing | CROs, VP Sales, revenue operations | AI-powered revenue forecast that identifies pipeline risks and revenue leaks | — |
| Lavender | Freemium ($29/mo) | SDRs, sales reps, account executives | Real-time email scoring with AI suggestions to improve reply rates | — |
| Clay | Freemium ($149/mo) | Growth teams, sales ops, SDRs | 50+ data enrichment sources combined with AI message personalization at scale | — |
| Salesforce Einstein | Included with Salesforce plans | Salesforce users, enterprise sales teams | Native AI predictions and copilot embedded across all Salesforce clouds | — |
| Regie.ai | Custom pricing | Sales development teams, revenue teams | AI auto-pilot that researches prospects and generates personalized email sequences | — |
| Artisan AI | Custom pricing | Sales teams, startups, B2B companies | Fully autonomous AI SDR that prospects, researches, and sends personalized outreach | — |
| Gong | Custom pricing | Sales teams and revenue leaders | AI that analyzes every deal interaction and predicts which deals will close | — |
| Salesloft | Custom pricing | SDRs, AEs, and sales managers | AI-guided selling with Rhythm that prioritizes the right actions at the right time | — |
| Outreach | Custom pricing | Sales teams and revenue organizations | AI-driven Smart Email Assist and real-time call coaching during prospect meetings | — |
| People.ai | Custom pricing | Enterprise sales and RevOps teams | Automatic activity capture that maps every buyer interaction without rep data entry | — |
| Conversica | Custom pricing | Sales and marketing teams | Autonomous AI assistants that carry on multi-turn email and SMS conversations with leads | — |
Apollo.io
Freemium ($49/mo)
AI-powered sales intelligence and engagement platform with B2B contact database
Gong
Custom pricing
Revenue intelligence platform that analyzes sales conversations to improve deal outcomes
Clari
Custom pricing
AI revenue platform for pipeline inspection, forecasting, and revenue leak prevention
Lavender
Freemium ($29/mo)
AI sales email coach that scores and improves outbound emails in real-time
Clay
Freemium ($149/mo)
AI-powered data enrichment and outreach platform for building targeted prospect lists
Salesforce Einstein
Included with Salesforce plans
AI layer built into Salesforce CRM for predictions, recommendations, and automation
Regie.ai
Custom pricing
AI content platform for sales teams that auto-generates personalized outreach at scale
Artisan AI
Custom pricing
AI sales agent platform with Ava, a digital SDR that handles outbound prospecting end-to-end
Gong
Custom pricing
AI revenue intelligence platform that captures and analyzes customer interactions to drive revenue growth.
Salesloft
Custom pricing
AI-powered revenue workflow platform for sales engagement, cadence management, and deal intelligence.
Outreach
Custom pricing
AI-powered sales execution platform that automates workflows and provides real-time guidance to close more deals.
People.ai
Custom pricing
AI revenue intelligence platform that automatically captures sales activity data and provides AI-driven coaching insights.
Conversica
Custom pricing
AI-powered revenue digital assistants that autonomously engage leads and customers via natural two-way conversations.