Customer-side AI adoption
Your Company's AI Through the Customer's Eyes
Five requests from your most demanding customer — a full guide to adopting AI so that the people who pay you actually accept it.
Most companies adopt AI by choosing a model, hiring a vendor, and counting the savings — and never ask the one question that decides everything: what will the customer think? This guide flips the perspective. It is written in the voice of your most demanding customer — the collective, maximally difficult one, the person Jeff Bezos kept an empty chair for at Amazon's meetings. Chapter by chapter, that customer walks you through five requests: ask me what I need first; prove your AI benefits me (the three-number test); agree on the rules with me (the AI Service Passport, with a full sample); talk to me like a human being; and check yourselves through my eyes — evaluation systems, mystery shopping, living rules. With the EU AI Act transparency requirements arriving on 2 August 2026 and similar US state laws already in force, most of these requests will soon stop being polite suggestions. Better to meet them before your competitors do — and with a smile.
“A thoughtful and important guide. The customer-centred perspective adds something that is still too often missing from conversations about business AI.”
What's inside · 37 pages
- The five requests of the demanding customer — the full customer-side view of AI adoption
- Levels of collaboration: from "respondent" to "co-author", and how to ask so customers don't lie
- The three-number test and the "AI guillotine" — how customers actually judge your AI's value
- The AI Service Passport: what it is, what the law requires, and a complete worked sample
- How to talk about AI plainly and use it as an occasion to care — not a cost-cutting excuse
- An evaluation system with mystery shopping, plus the Demanding Customer's Final Checklist
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